Our coverage of the Holy Week 2009 was a huge success. In collaboration with Giralda Television, the city’s public TV channel, we streamed their live broadcasting through the Internet and reached 360.000 viewers during the all-week-long celebrations. For this reason we wanted to go a step (or two) further and make you feel like being in the very centre of the processions… even if you read us from the other side of the world.

Working side by side with our colleagues from Giralda TV, we will provide a truly 2.0 coverage on one of the most representative events of our city. How? By complementing the great broadcasting with some of the most frequently used web 2.0 tools that you, and us, us everyday.

By visiting www.elprograma.tv (starting on Sunday morning, one week before Palm Sunday when the first procession takes place) you can participate in an unprecedented project. All in the same website, you’ll be able to watch the live streaming video of Giralda TV, receive practical alerts about traffic and public transport, and a map with live information with the exact geo-localised position of each brotherhood.

However, we want to go even a little further. We want you to participate in the coverage with your own pictures and comments via Facebook or sending us your tweets to our two Twitter profiles, both in Spanish and in English.

We have yet one more thing to tell you: we’ll be using the Youtube Direct technology for the first time in Spain so you can even send us your own videos, which will be broadcasted both at  www.elprograma.tv and our open, free DVB programmes. We’ll tell you how in our next post.